Silverado Senior Living
In 1996 the business plan for Silverado Senior Living was adopted by its three co-founders, Loren Shook, James P. Smith, and Steve Winner. They each brought their own optimism and expertise, and between them began their mission of changing the way the world views and treats Alzheimer’s and other memory impairing diseases.
People with Alzheimer's disease can still have a substantial quality to their life. This is best achieved by optimizing the residents physical and emotional health and by providing an environment which is aesthetically pleasing and accommodating. This is further supported by having staff who are caring, trained, and empathetic to residents needs, concerns and fears, by giving residents opportunities for appropriate natural social interaction with family, peers, children and pets. Silverado believes that having some control and decision making as well as responsibilities, provides a "life purpose" for residents, keeps them interested and involved, relieves boredom and increases the opportunity for them to have happier more fulfilled lives.