Own the Future: Key Strategies for Success During Economic Recovery

Recorded January 26, 2012

Change is imminent. As the seniors housing industry expands to accommodate a surging population amidst an uncertain economy and future recovery, seniors are being offered more choices than ever. Instilling a new approach, whether physical or cultural will be necessary for all organizations to meet opportunities and challenges created by economic unpredictability. Some organizations have repositioned themselves and gained market share during economic uncertainty, while others have taken hits. Find out strategies for your organization to thrive in the near future from our panel of experts.

ORDER TODAY this unique webcast and learn positioning strategies to help you navigate through economic uncertainty from our panel of leading industry experts—without ever having to leave your desk:


How will economic recovery impact or alter the senior living landscape?
What planning, assessment, and strategic activities will help lay the groundwork for a successful positioning as the economy recovers?
How can you transform existing spaces to maximize usability without embarking on major construction?
How have communities been affected?
How do projects or approaches differ from what communities might have done in a more robust economy?
What type of successful positioning efforts or other innovative approaches do  communities and organizations do to undertake current economic challenges?
PLUS...your chance to ask our panel of experts your questions on positioning strategies.



Panel of Experts:

Troy Hart
Troy Hart, President, SantaFe Senior Living and each of the affiliated senior living communities, has twenty six years experience leading not-for-profit companies with regional and single site operational experience in planning, development, construction, start-up and operation of continuing care retirement communities.  Prior to joining SFSL Mr. Hart worked for Greystone Communities, Inc. where he was responsible for the opening, operation Read More
President, SantaFe Senior Living
Ron Jennette
Ron Jennette, President and CEO, Methodist Retirement Communities. Ron Jennette has served in the senior living industry since 1994.  Prior to joining MRC in April of 2008 as CEO of the system and President of each Affiliate, he served as CEO of Air Force Villages (AFV) retirement communities in San Antonio after many years as a CFO in the industry. Mr. Jennette holds a Bachelor’s Degree in Finance from the University of Louisville, Read More
President and CEO, Methodist Retirement Communities
Scott Rasner
Scott Rasner is a Senior Vice President at SFCS and Director of the Charlotte office. He has 29 years of experience encompassing all aspects of the architecture profession. Mr. Rasner received his Bachelor of Science, Architectural Studies with High Honors from the University of Illinois. He has served as project architect, project manager and project principal, leading the planning and development process for new construction as well as Read More
Senior Vice President at SFCS
Brian Schiff
Brian Schiff, SVP - Planning and Financial Services, Greystone Communities. Mr. Schiff is responsible for the planning and financing of new project developments, respositionings, expansions and acquisitions.  He has responsibility for Greystone's consulting services including strategic planning, financial advisory, mergers and acquisitions and troubled-project advisory services.  Prior to joining Greystone, Mr. Schiff served as a Read More
SVP - Planning and Financial Services, Greystone Communities