Simple Steps to Perfection: Achieving Optimum Occupancy and Cash Flow

Recorded Wednesday, April 4, 2012

Do you have 100% occupancy and a recently increased cash flow? If not, it's time to learn marketing strategies, lead generation, and sales tools from people who do. It may be true that the general economy and housing market are stagnant, but one thing that is certainly true is there are people in your industry who are increasing their cash flow and occupancy during these hard times. How? They make timely adjustments to their strategies, pinpoint warning signs, take advantage of innovative technology, and set up an organized system to improve their results. It's not luck that the community in the next town over is at 95% occupancy while you struggle to maintain 85% or lower. Our industry experts want to get you on the right track in this must-see webcast, take advantage of their solutions and register today!

This educational offering has been approved for 1.50 clock hours by the National Association of Long Term Care Administrator Boards (NAB).

ORDER A RECORDING AND TRANSCRIPT TODAY for this unique webcast and learn simple steps to reach optimum occupancy and cash flow from our panel of leading industry experts—without ever having to leave your desk:

What are some current occupancy statistics (e.g., average occupancy rate, regional rates, IL vs. CCRC, etc.)?
What move-in challenges are affecting likely prospects?
How can communities attract a broader segment of the senior population?
What are some early warning signs for making timely adjustments to the marketing strategy?
What techniques or tools are salespeople employing in this economy to successfully close deals?
How do current occupancy statistics compare with pre-2008 occupancy averages?
PLUS...your chance to ask our panel of experts any questions about occupancy and cash flow.


Panel of Experts:

Michael Wallace (Moderator)
Mike has worked with Spectrum since 1996. Mike has extensive experience in planning, marketing, sales, sales training, and customer service. Mike has worked directly with over 35 CCRCs across the country and speaks nationally on the subject of marketing and sales. Mike is a graduate of North Carolina State University, Raleigh, North Carolina with a BA Degree in Business Management. Mike serves on Spectrum’s Management Team. Read More
Vice President, Sales & Marketing, Spectrum Consultants, Inc.
Bonnie Blair
Bonnie Blair is a founding principal of Retirement DYNAMICS, Inc., a professional services company serving the retirement community industry from coast to coast. Ms. Blair and Robert E. Sumner III founded Retirement DYNAMICS in 2001. Prior to forming Retirement DYNAMICS, Ms. Blair was Senior Marketing Consultant with another industry-specific marketing firm. Ms. Blair has worked with over 50 retirement communities across the United States in a Read More
Founding Principal, Retirement DYNAMICS, Inc.
Susan Dickson-Moyer
Susan has been helping new and existing senior housing organizations successfully meet both marketing and operations goals since 1990. She was appointed as a consumer member of the CT State Board of Examiners for Nursing where she served four years and also served as a board member of the CT Assisted Living Association. Susan has been a national consultant for over seven years. Susan received a Masters of Science in Healthcare Management, Read More
Vice President-Marketing, The Asbury Group
David Moreland
Shell Point is one of the largest lifecare retirement communities in the United States. Moreland is a graduate of Columbia International University. He has been a lifelong student and a sought-after speaker on matters of business and life.  Moreland gives presentations on sales and marketing in the business sector. Prior to coming to Shell Point in 1984, Moreland owned and operated a retail and catalog business in New England. Today, Read More
Vice President of Sales and Marketing, Shell Point
Pati Saulig
Mrs. Saulig is responsible for the strategic direction of the division as well as interfacing with clients, developers and key distribution partners in the Senior Housing Industry.  Mrs. Saulig has more than eleven years experience in the field of relocation; eight of those years centered on relocation assistance for older adults.  Mrs. Saulig is a frequent industry speaker and has developed positive relationships with the myriad Read More
Vice President of the Senior Division, Moving Station