Social Media: Get On Board

Recorded Thursday, August 16, 2012 at 1:00 p.m. (Eastern)

Discover the ins and outs of social media and all that it has to offer your organization. Find out the competitive advantages of using social media and other online tools. As more and more people are using social media to communicate and promote a business, it is also becoming more complex. Don’t get left behind. Our expert panel will discuss the latest trends in social media, the big opportunities and how you can (and should) get on board.


DATE: Recorded Thursday, August 16, 2012
TIME: Whenever it's convenient for you. A recording will be made available in your membership account.
PLACE: Anywhere you can connect online
COST: Buy now for $193!
1. Online
2. Call toll-free: 1-800-248-1668

BUY TODAY and learn all about social media from our panel of leading industry experts—without ever having to leave your desk:


Are seniors embracing social media?
How can you use social media as a marketing/pr/community outreach tool for your organization?
How do you set up your social media presence?
How do you determine/measure social media success?
Why is it important to have a formal social media policy?
How should a provider integrate social media into its overall marketing approach?
How much time do seniors spend tweeting or posting on social media?
PLUS...your chance to ask our panel of experts any questions about social media.


Panel of Experts:

Bill Pemberton
Bill Pemberton, Senior Vice President-Strategic Communications, at Forté Group, Inc., he draws on more than 25 years of experience in marketing communications planning and execution gained across a wide variety of clients and industries. Over his seven years at Forté, he has provided strategic communications support for a range of senior living communities. His background includes marketing roles for major corporations such as Read More
Senior Vice President, Strategic Communications, Forté Group, Inc.
Blair Carey,
Mr. Blair Carey is involved in all aspects of in his role as Managing Director. An online specialist with 20 years experience, he has worked in a variety of Web business roles, creating Internet applications. He specializes in Internet metrics and in solutions to elevate results for senior housing websites. Mr. Carey has successfully developed his stature, to encompass Social Media, speaking at numerous Senior Living Read More
Managing Director,
Randy Eilts
As Director of Public Relations, Randy is responsible for overseeing the development and implementation of public relations and social media strategies for GlynnDevins’ clients. With more than 28 years’ experience in the communications industry, Randy has an extensive background in television news reporting and strategic communications planning for variety of industries ranging from senior-living communities, health care, Read More
Director of Public Relations, GlynnDevins Advertising and Marketing
Julie Fenske
A Rochester Institute of Technology graduate who holds a bachelor’s degree in hotel administration, Julie has more than 20 years of experience in hospitality and senior living development, management, and marketing. Julie served as the General Manager and Director of Sales for 10 years with the Marriott Corporation. She then served as the Vice President of Senior Housing Services at Unity Health System in Rochester, New York, where she Read More
Executive Director, The Buckingham in Houston
Melanie Jongsma
Melanie has been a professional communicator for more than 25 years, 7 of those with Providence Life Services. As Director of Communications for Providence, Melanie is responsible for messaging through traditional print media (ads, newsletters, brochures, etc.) as well as social media (Facebook, LinkedIn, blogs, Twitter, etc.) since Providence added social media to their marketing mix about 4 years ago. The Providence Communications team she is Read More
Director of Communications, Providence Life Services