Buzzworthy: Investing in Marketing and PR

Recorded Thursday, May 16, 2013 at 1:00 p.m. (Eastern)

Too often, marketing is seen as an expense rather than an investment. With the difficulty and complexity of senior living sales growing, now is the time to make the proper investment in marketing. Given the right tools and resources, marketing teams working in concert with business objectives can produce maximum impact, boost occupancy, and improve cash flow.

This educational offering is approved for 1.50 credit hours by the National Association of Long Term Care Administrator Boards (NAB). Upon webcast approval and enrollee’s successful completion of the test, Irving Levin Associates, Inc. will issue a NAB certificate of completion for students to issue to their state licensure boards.
 

Webcast
AT A GLANCE
DATE: Recorded Thursday, May 16, 2013
TIME: Whenever it's convenient for you. A recording will be made available in your membership account.
PLACE: Anywhere you can connect online
COST: Buy now for $193!
REGISTERING IS EASY:
1. Online
2. Call toll-free: 1-800-248-1668


BUY TODAY and learn about investing in marketing and pr from our panel of leading industry experts — without ever having to leave your desk:
 

How to sharpen your sales and marketing program
Easy steps to enhance the skill sets of your sales and marketing team
How effective public relations can help you meet your marketing goals
What you can learn from “lost prospects”
PLUS...your chance to ask our panel of experts any questions about investing in marketing and pr.


 

 

Panel of Experts:

Rebecca Neth Townsend
Rebecca Neth Townsend joined Ziegler in 2011 as senior vice president, senior living and post-acute care consulting for the senior living finance practice. Her main focus will be on sponsorship structures, including consolidations and affiliations which will lead to additional strategic endeavors. She will also be seeking consulting and advisory opportunities in the integration of healthcare and senior living spaces, especially related to Read More
Senior Vice President, Ziegler
Mary Jane Fitts
Mary Jane Fitts currently serves as vice president at Greystone, consulting senior living providers on issues related to strategic planning, marketing plan development and budget oversight. Her professional background of 26 years in senior living consists of 17 as a provider and nine years as a senior living consultant. Mary Jane serves as a faculty and advisory board chair elect for CLAS/CASP through the University of North Texas and LeadingAge Read More
Vice President, Greystone Communities
Jim Glynn
Jim Glynn,  Principal of GlynnDevins Marketing, is a co-founder and principal of GlynnDevins, a full-service advertising, marketing and communications firm started in 1987 and specializing in occupancy solutions for senior living communities nationwide. With a strong operational and consultative background, as well as a highly strategic and forward-thinking approach to business challenges, Jim forms a solid partnership with each client- Read More
Principal, GlynnDevins Marketing
Jim Moore
Jim Moore has over 40 years of industry experience and for the past 40 years the company that Moore founded, Moore Diversified Services, Inc., has served literally thousands of national and international clients. Jim has personally conducted over 2,000 major Senior housing and health care consulting engagements in over 750 markets in 49 states.  Internationally he has completed major engagements in China, Mexico, Australia, Canada, France Read More
President, Moore Diversified Services
Michael Smith
Michael Smith is the Corporate Director of Public Relations for ACTS Retirement-Life Communities and is a leading public relations authority in the senior living industry. Michael oversees the management of ACTS’ public relations and corporate communications efforts designed to enhance the company's awareness and reputation with key stakeholders. He is responsible for a variety of communications functions including public and media Read More
Corporate Director of Public Relations, ACTS Retirement-Life Communities