Marketing Strategies to Improve—or Maintain—Occupancy

Recorded Thursday, May 15, 2014, at 1:00 p.m. (Eastern)

When did you last have a waiting list for your community? Occupancy levels are crawling back to pre-2008 levels in most locations, but no one takes “full occupancy” for granted anymore. Consumers have changed, too. The new generation of prospects—and their family members—will want new environments, active lifestyles, and engaging activities. And they’ll expect to know exactly what they’re contracting for in terms of costs, options, and care.

DATE: Recorded Thursday, May 15, 2014
TIME: Whenever it's convenient for you. A recording will be made available in your membership account.
PLACE: Your office either online or by telephone
COST: Buy now for $193!
1. Online.
2. Call toll-free: 1-800-248-1668

REGISTER TODAY for this unique webcast and learn about marketing strategies geared towards occupancy from our panel of leading industry experts — without ever having to leave your desk:

How must a provider change/improve/rebrand its offerings to gain a competitive edge in today’s senior living market?
What techniques and tools are successful communities using to identify and attract prospective residents…and influencers?
How are communities getting prospects to move in?
What are best-practice guidelines for clearly explaining the lifestyle, the programs, the deal…the value?
PLUS...your chance to ask our panel of experts any questions about market strategies to improve or maintain occupancy.



Panel of Experts:

Bill Pemberton
Bill Pemberton, Senior Vice President-Strategic Communications, at Forté Group, Inc., he draws on more than 25 years of experience in marketing communications planning and execution gained across a wide variety of clients and industries. Over his seven years at Forté, he has provided strategic communications support for a range of senior living communities. His background includes marketing roles for major corporations such as Read More
Senior Vice President, Strategic Communications, Forté Group, Inc.
Zach Bowyer
Zach Bowyer, MAI is a Managing Director for CBRE Valuation & Advisory Services and National Practice Leader for the Seniors Housing & Healthcare Group. Specializing in the seniors housing and healthcare sector for over nine years, Zach has completed over $20 billion in aggregate valuations and consulting assignments nationally, specific to the seniors housing and healthcare space. Zach has also worked with other asset classes including Read More
Managing Director, CBRE, Inc.
Bruce Byers
Bruce Byers joined Greystone in 2003 and is responsible for all of Greystone's marketing engagements. He coordinates and assists marketing efforts between regional sales team members and clients. Bruce has worked in the senior living industry for 26 years, and has been involved with the marketing of over 100 senior living communities from California to Maine. Read More
Senior Vice President, Greystone
Rob Love
Rob Love is the president of Love & Company and leads the firm’s strategic marketing planning, research and branding efforts. His diverse marketing and operations background enables him to examine clients’ opportunities with a broader view, balancing short- and long-term goals with financial and organizational constraints. Rob also leads development planning projects for the firm’s clients, working with development teams to Read More
President, Love & Company