The SeniorcareInvestor.Com Wins Award – March 24, 2005

FOR IMMEDIATE RELEASE
Stephen M. Monroe, Partner
Sanford B. Steever, Editor
800-248-1668
Fax: 203-846-8300
pressreleases@levinassociates.com
The Seniorcare Investor.Com Wins An Award At The 32nd Annual Online Publishing Awards Competition And Outranks Other Firms In Cyberspace, According To Irving Levin Associates, Inc.
NEW CANAAN, CT –March 24, 2005 – The SeniorCare Investor (www.seniorcareinvestor.com) published by Irving Levin Associates, Inc. won an award at the 32nd Annual Newsletter Awards Competition, one of the most prestigious and oldest awards in the field sponsored by the Newsletter on Newsletters.
The firm won a silver award for the online promotion of a print newsletter. “We have designed an innovative pay-per-click campaign through Google and Overture to use a breaking news event from our editorial to introduce prospects to our newsletter, The SeniorCare Investor.  This dynamic system has allowed us to obtain click through rates over two times the industry average and record conversion rates,” said Donna Devaul, Director of Marketing at Irving Levin Associates.
The SeniorCare Investor outranks all Websites in the business-to-business senior care and health care spaces, according to independent traffic ranking service, alexa.com, an amazon.com company:
 
Reach Per
Name of website
Million Users*
seniorcareinvestor.com
21.50
healthleaders.com
16.00
modernhealthcare.com
7.60
aahsa.org
3.60
alfa.org
2.95
ahca.org
2.90
nic.org
1.50
 
Reach Per
Name of website
Million Users*
nursinghomesmagazine.com
0.55
providermagazine.com
0.45
seniorshousing.org
0.31
cltcmag.com
0.25
mcknightsonline.com
0.15
 
 
* Three month average.
 
Source:  Alexa.com   March 23, 2005
“We are delighted that the seniorcareinvestor.com continues to grow rapidly and is recognized for its innovative excellence by such a prestigious organization,” said Eleanor Meredith, publisher.
Since 1948, Irving Levin Associates has provided Wall Street, investors and health care executives with timely, accurate and reliable market intelligence on mergers and acquisitions, venture capital, mortgage financing, private placements, IPOs and secondary offerings. The firm has won a number of highly coveted editorial awards from the Newsletter & Electronic Publishers Association, a non-profit international trade association dedicated to the interests of print and electronic publishers of newsletters and other specialized information products.  For additional information, call 1-800-248-1668.
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