In
the February 2004 issue:
O La La: Sanofi Launches Hostile Bid for
Aventis Worth $61 Billion (con't)
The Players
Sanofi-Synthélabo took
shape under the leadership of CEO Jean-François Dehecq. In the late 1960s,
M. Dehecq joined the French oil company Elf Aquitaine, SA. As part of
a move to diversify its chemicals business, in 1973 the company enlisted M.
Dehecq to help it create Elf’s Sanofi unit.
After
a flurry of deals (300 by some counts) in such diverse areas as cosmetics,
drugs and food additives, he found his core business, pharmaceuticals. He
bought a prescription drug business from Eastman Kodak’s (NYSE: EK)
pharmaceutical division, and began a development pact with Bristol-Myers
Squibb (NYSE: BMY).
The
late 1990s saw Sanofi narrow its strategic focus to the prescription drug
market, selling off cosmetics, veterinary products and diagnostics. This
self-reinvention ultimately led to the acquisition of French rival
Synthélabo, SA, a listing on the Paris bourse and headquarters in the
City of Light. Among SNY’s large stockholders are the French oil company
Total (PA: TOTF), with 24.4% of the stock, and cosmetics firm L’Oréal
(PA: OREP), with 19.5%. SNY’s brands include the anti-stroke drug Plavix and
the Ambien sleeping pill. On a trailing 12-month basis, SNY generated
revenue of $10.4 billion, EBITDA of $3.72 billion and net income of $2.2
billion. In terms of revenue, SNY is the fifteenth largest pure-play
pharmaceuticals company.
Currently
based in Strasbourg, France, Aventis is the product of a 1999 merger between
French pharmaceutical company Rhône-Poulenc Rorer and Germany’s
chemical and drug company Hoechst. Currently the world’s fifth
largest pure-play pharma company, AVE concentrates on prescription drugs and
vaccines: its best known drugs include the allergy pill Allegra and the
blood-clotting drug Lovenox. Often billed as a Franco-German concern, only
22% of AVE’s shares are held in France. Other stakes are held offshore:
AVE’s largest shareholder, Kuwait Petroleum Corporation, holds 13.5%
of shares and 13.6% of voting rights. On a trailing 12-month basis, AVE
generated $22.4 billion in revenue, $5.2 billion in EBITDA and $1.97 billion
in net income.
The Deal
Under terms
of the deal, AVE shareholders would receive five SNY shares and €69 in cash
($87.60) for every six AVE shares they hold. Or, more simply, AVE
shareholders would receive 0.8333 shares of SNY common stock and €11.50 for
each AVE share they hold. In effect, AVE shareholders are to receive 81% of
the consideration in stock and 19% in cash. Based on stock prices of the two
companies the day before the offer, this deal values AVE at €47.8 billion,
or $60.9 billion.
Sanofi is
being advised by BNP Paribas and Merrill Lynch. In response,
AVE has enlisted three advisors to help it scuttle the proposal: Goldman
Sachs (NYSE: GS), Morgan Stanley (NYSE: MWD) and Rothschild.
This transaction offers AVE
shareholders a wispy 3.6% premium over the stock’s prior-day trading price,
and a 15.2% premium over the previous month’s average closing price.
Sanofi says that, in its
role as third largest pharmaceutical company, the combined concern would
generate revenue of €21.6 billion and synergies of €1.6 billion.
So what’s
not to like? First, the price to revenue (P/R) multiple of 2.7x is a bit
stingy (the price to EBITDA ratio of 11.67x is no great shakes, either).
Based on a survey of 400 pharma deals over the past five years, the average
P/R multiple for deals $1 billion and greater is 6.07x, the median 4.77x.
Given these figures, AVE may just feel they’re getting stiffed. In fact,
AVE’s CEO was so underwhelmed that in order to characterize the deal, he
lapsed from French into English, calling it a "hold up."
Au
Contraire, Mon Ami
Aventis’
board and management moved swiftly to turn down the offer. Not only did they
find the measly 3.6% premium "uninteresting," they suspected that SNY is
really looking to acquire AVE as a way to absorb the risk that the
Paris-based company faces from patent challenges.
In
particular, SNY wants to take out some insurance against the likelihood that
the courts will approve Dr. Reddy Laboratories’ (NYSE: RDY) challenge
to produce a generic version of SNY’s big revenue maker, the blood-thinner
Plavix. Buying larger AVE would help spread that risk around.
Now, AVE is
itself no stranger to the threat of generic competition; two generic makers
are challenging its patent on Lovenox. However, a number of analysts contend
that AVE’s stock, as currently priced, already factors in patent risk while
SNY’s price seems not to reflect the pending patent challenges. (Perhaps the
fact that 46% of SNY’s 1.38 billion shares is held by insiders may have
contributed to insulating the company’s share price, temporarily at least.)
SNY
counters, claiming that AVE’s stock has been held back by other factors, and
would soar aloft if only the boys in Strasbourg accepted their proposal and
their management. In any event, at the time of the offer, the two companies
had about the same size market cap, but SNY had barely one-half of AVE’s
revenue.
Apart from stroking its
CEO’s ego, why would Sanofi take on a company twice its size? Some industry
observers note that Sanofi went on the offensive in part to fend off
unwanted bids on Sanofi itself. Nor is the timing entirely random. Sanofi
has a binding shareholder pact with its two largest shareholders, Total and
L’Oréal, which expires in early December, opening a window of opportunity
for possible pharmaceutical predators of its own. The hostile bid is also
designed to avoid prolonged talks which might leave the merger open to
speculation and counterbidding.
AVE’s attempt to fend off
SNY’s bid includes finding a white knight. However, the usual suspects,
including GlaxoSmithKline, Eli Lilly (NYSE: LLY), Roche Holding
(SWX: ROCZ), Novartis AG (NYSE:
NVS) and Wyeth (NYSE: WYE), have all demurred. More recently, Johnson
& Johnson (NYSE: JNJ) has been mentioned.
Moreover, AVE is also
prepared to spin off certain business segments in an attempt to bolster its
own stock price and open the gap between that price and SNY’s offer,
hobbling or eliminating the premium altogether. AVE appears already to have
held discussions with the U.S.-based equity firm The Blackstone Group
and some others over the possible sale of its lower-margin OTC drugs
business.
Après
Nous, Le Déluge.
On February
17, the French Financial Markets Authority posted SNY’s offering on its
website. For the proposal to become effective, SNY must receive 50% of
shares and voting rights of AVE; the Federal Trade Commission (ours) must
approve the deal; and SNY shareholders must also vote in favor of the deal.
And all this must take place by April 27.
SNY is
trying an end-run around AVE by meeting with its largest shareholder, Kuwait
Petroleum. And the rest of big pharma is trying to determine what the
landscape would look like if such a deal went through. So they are drawing
up their contingency plans to shore up market share and define their niches.
Such plans will likely include a number of acquisitions and divestments
throughout Europe.
AVE believes
that SNY would have to increase its premium to the range of 40% to 50% to
reflect the value latent in its stock. SNY envisages no markup at all. So it
will be a long and loud struggle. |