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Change Is In The Air: Marriott And Genesis Shift Gears
The senior care business
continues to suffer from the hang-over caused by the excesses of the
1990s. Although just one more aspirin may be necessary to rid the sector
of the pains from the past, some people are looking into the future and
asking the hard questions. What is the expected growth rate for the
business? Is the potential return worth the risk? Should I expand my focus
into other, related businesses, or stay with the core that I know? Some of
these questions are being answered today by Marriott International
(NYSE: MAR) and Genesis Health Ventures (NASDAQ: GHVI).
Rumors had been
circulating in the market for nearly a year that Marriott was thinking
about selling its seniors housing business, known as Marriott Senior
Living Services (MSLS). The potential for a sale was deemed to cast a
negative pall on the seniors housing market because of the statement it
would make to other investors: If the parent Marriott did not believe that
the long-term prospects of the seniors housing business were good enough
to provide it with solid, profitable growth, what’s in it for me?
Fortunately, Marriott’s recent decision to spin out the seniors housing
business was more complicated than that and somewhat unique to the
company.
First of all, it must be
remembered that MSLS represents less than 10% of the parent’s total
business, so it is not as if there will be a major change at the parent.
The seniors housing business, however, sometimes took a disproportionate
share of management’s time, especially in the past few years as
occupancy rates stalled and investors focused on how MSLS was doing in a
deteriorating market and when a turnaround could be expected. Second, the
hotel and hospitality business has suffered financially from the
aftershock of September 11 and the weakened economy, and if the parent
company has to concentrate its efforts on either hotels or seniors
housing, the answer is obvious. Third, the reality is that seniors housing
has increasingly become more health care oriented, a side of the business
that is still somewhat alien to the parent’s management, who are much
more comfortable in the hospitality arena. Finally, when an MSLS employee
allegedly killed one of its residents earlier this year, senior management
decided enough was enough, even though this could just as easily have
happened at one of the hotels.
Marriott had three basic
choices once the divestiture decision was made. It could sell MSLS in a
market with low valuations, few qualified buyers and little debt available
for acquisitions, especially for what is essentially a management company.
A second option was to spin out the business in an IPO, but that market
has been weak in general and would have no desire for a seniors housing
company that is experiencing practically no growth. Finally, it could spin
MSLS out to MAR’s shareholders, and let the value be determined by the
market. That is where the decision stands now, and if all goes according
to plan, MSLS will be traded on the NASDAQ in January 2003.
Although not a positive
statement to the market about the state of seniors housing, the impact on
the industry will end up being less negative than one might think. With
most of the major nursing home chains having emerged from bankruptcy,
there are enough comparable companies to derive some sort of market
valuation, at least in the publicly traded arena, and that certainly
impacts valuations in the private market. But the assisted and independent
living markets are quite another story. There still is only one publicly
traded company with a price above $4 per share (excluding Greenbriar,
AMEX: GBR, which had to do a 1:25 reverse split to get into the single
digits), and that remains Sunrise Assisted Living (NYSE: SRZ). But
well over 50% of the valuation of Sunrise is derived from asset sales, so
its use as a comparable PE ratio is significantly diminished.
With annual revenues of
about $700 million and EBIT of at least $20 million, and 156 facilities
housing more than 26,000 residents, MSLS will be one of the largest
publicly traded seniors housing companies, and one that is solvent as
well. From an investor perspective, this is something the industry needs,
provided it does not flounder. Until the parent releases more detailed
information on MSLS, it will be difficult to determine what kind of value
can be placed on the company. Most of the facilities are not owned,
however, so the market will get its first look at a true management
company with substance, something that Sunrise may be interested in from a
valuation perspective.
The impact of the
spin-off on MSLS will be more mixed. On the one hand, it will give MSLS
management the freedom to grow and there will be better management
incentives to enhance the performance of the business (even though stock
options have become a dirty word of late). On the negative side, MSLS will
eventually be losing the "Marriott" name, a brand that is
extremely significant in an industry that still has no recognizable name
with consumers. In addition, being the subsidiary of a multi-billion
dollar New York Stock Exchange company gives creditors, vendors and
residents more financial comfort even if an explicit guarantee does not
exist. An independent MSLS will obviously not have the same credit
stature, but since we do not know what the new capital structure will look
like, it is impossible to determine how future lenders will view the new
entity.
The big questions that
will be asked by future investors include how MSLS plans to grow and
whether management envisions acquisitions, new management contracts, or
both. And since Marriott itself will have no ownership interest, it will
be interesting to see what the makeup of the new board will be. Since
Marriott has been doing little with MSLS in the past few years, in the
long-run the spin-off will be more positive than negative for the
industry, as well as for the company. This assumes, of course, that the
independent company will succeed. Regarding its future share price, since
most Marriott shareholders will have little interest in holding the shares
of the separate company, during the first month or two of trading there
should be a consistent slide in the stock price as they sell off the new
shares. This often results in a temporary drop of up to 50% in value (Hillhaven
Corporation is a good example of that almost 10 years ago), at which
time bargain hunters enter the market and drive the price back up.
Whatever happens, it will be an interesting story to follow, and yet
another example of how the senior care market is evolving and how
perceptions of the business are changing.
A few months ago, when we
reported on the departures of some of the founders of Genesis Health
Ventures, we speculated that perhaps there was a difference of opinion
between these founders and the new controlling shareholders of the company
in terms of the future direction of Genesis. One common belief was that
the board wanted to expand more into the ancillary services area,
particularly its pharmacy business. At the end of July, the answer
appeared in the announcement that Genesis had signed an agreement to
purchase NCS Healthcare (OTCBB: NCSS), the country’s fourth
largest institutional pharmacy company serving approximately 200,000
patients with annual revenues in excess of $650 million.
In a sign of the times
(no pun intended), when The New York Times reported the
transaction, it referred to Genesis as "an institutional
pharmacy," with no reference to its sizable nursing home operations.
We wonder if there is a message here. Genesis is offering about $340
million, made up of $308 million of assumed debt and the rest in Genesis
stock, with an exchange ratio of 0.1 share of GHVI for each share of NCSS.
That comes to about $1.60 for NCSS shareholders, or double the
pre-announcement price of NCSS.
But hold on. The largest
institutional pharmacy company in the country, Omnicare (NYSE:
OCR), had also been trying to buy NCSS, but NCSS management refused to
meet with them. OCR’s offer included the same assumption of the debt,
but shareholders would receive $3.00 per share in cash, or twice as much
as the Genesis stock offer. The two shareholders owning 65% of NCSS have
already agreed to the transaction with Genesis, which makes no financial
sense unless they are also shareholders of Genesis and believe that a GHVI/NCSS
combination will result in a more than $1.50 per share increase in GHVI’s
ultimate value, which it probably will. According to a Legg Mason
report, GHVI management believes it will be able to increase NCSS’
EBITDA of $42 million by nearly $20 million annually.
Now that may have to be a
$2.00 per share increase, because on August 1 Omnicare increased the cash
portion of its bid to $3.50 per share, worth $83 million, and filed a
lawsuit in Delaware Chancery Court to stop GHVI’s acquisition. If GHVI’s
math is right, that additional $20 million alone is worth about $2.00 per
share to GHVI’s share price by using just a 4x multiple, so they might
have an argument. Unfortunately, it is a theoretical value and the 35% of
NCSS shareholders may be more inclined to take the $3.50 in cash today.
The decision, however, may now be up to the lawyers.
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