In this "Expert Opinion" interview, Andrew
Banoff explains alternative ownership structures and the innovative option
that will allow the Jewish Home for the Elderly to expand its facility and
services in an area where land is limited and costly.
Andrew Banoff is the President and CEO of the Jewish Home for the Elderly,
a 360-bed skilled nursing facility and the second largest SNF in
Connecticut.
Mr. Banoff previously served as the Executive Vice President of St.
Vincent’s Health Services, a 391-bed acute care teaching hospital in
Bridgeport, CT. He has also been the President & CEO of Connecticut Health
Enterprises, a managed care contracting and physician practice management
company, Vice President of Stamford Health System, and Vice President of
New York Downtown Hospital. Mr. Banoff is a Fellow in the American College
of Healthcare Executives, and a member of the board of directors of
several organizations, including the Association of Jewish Aging Services
(AJAS), Connecticut Association of Not-for-Profit Providers for the Aging
(CANPFA), and Connecticut Alliance for Long Term Care (CALTC).
CONTACT:
Andrew H. Banoff
President and Chief Executive Officer
The Jewish Home for the Elderly
175 Jefferson Street
Fairfield, CT 06825
(203)365-6413 abanoff@jhe.org
Interview Transcript:
Senior Living Business Editor Jane Zarem interviews Andrew Banoff,
President and Chief Executive Officer of the Jewish Home for the Elderly
Jane Zarem:
We’re talking with Andrew Banoff, President and CEO of the Jewish Home for
the Elderly in Fairfield, Connecticut. Andrew, the Jewish Home is looking
to expand from a 360-bed skilled nursing facility to a full continuum
senior living facility. In order to accomplish that, you considered
alternative ownership structures. Can you tell us why?
Andrew Banoff:
Sure. The primary reason was that the cost and availability of land was so
limited in Fairfield County that we needed to look at creative options
with developers that wanted to partner with us.
Jane Zarem:
Can you briefly explain the three scenarios that you considered?
Andrew Banoff:
The traditional model would have been for the Home to purchase the land
and then build a structure in which to operate a senior living facility.
The second or other traditional option is to lease land, but then still
have us build and own the facility.
The third scenario is where we would actually work with a developer who
will not only continue to own the land, but own the improvements, own the
actual facilities and then we would lease back both the land and the
facilities from the developer.
Jane Zarem:
And which one did you choose and why?
Andrew Banoff:
The developer we’re working with, Bob Scinto, owns a piece of property
that is perfect for our project. And this structure works not only for him
as the owner, but for us because he’s able to achieve financing in an
untraditional fashion for the senior living industry that made it both
affordable but also brought the total cost of the project because he
serves as the landowner, developer and builder in a way that’s
advantageous for us. And that’s why we are working towards that creative
financing model.
Jane Zarem:
Okay. And is the alternative ownership structure creating any unusual
issues in terms of the marketing or financing?
Andrew Banoff:
In terms of marketing specifically at this point, there are no issues
because the consumer’s really looking for the end product and how the
project will work in terms of cost to them. It is an entrance fee model
and we do not think that there are any issues on the marketing side.
The financing, which we are not yet at the completion of, is certainly
going to create some challenges because Bob’s financiers, typical
financiers, are not expert in senior living and we’re going to need to
educate them on how the project will work.
Jane Zarem:
Have you set a timeline to break ground and for completion?
Andrew Banoff:
If everything stays on track, we hope to complete all of the marketing,
predevelopment, regulatory and zoning work within the next two years. And
then we’ve got an 18-to-24-month construction period. So two years to
start and four years to opening, if everything goes well.
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