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May 2007 issue
Hospice Care: End of the
Continuum
Three Ways to Add Hospice Services to Your Senior Facility
Three organizations followed different routes when adding hospice services
to their existing senior care facilities.
...
‘Aging in
Community’ A Hit in Boston
Beacon Hill Village Helps Elders Stay in Their Own Homes
Member services offered by Beacon Hill Village, a neighborhood group, help
elders remain in their own homes.
...
Q&A With
Don Gilmore
The CEO of Otterbein Retirement Living Communities talks about new
approaches to senior living and care.
...
People in the News
New faces in new places...Wesley Enhanced Living, Life Care Services.
...
Book Review: Old Age in a New Age
Beth Baker’s new book on “the promise of transformative nursing homes” is a
good read on an important topic.
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Read more about
Senior Living
Business.
Articles Archive
Steve's BLOG on Senior Care
Companies Mentioned in this issue:
May 2007
Beacon Hill Village p1
Brookdale Senior Living p5
DuPont p3
Life Care Services LLC p3
Otterbein Retirement Living Communities p2
Pioneer Hi-Bred International p3
Rest Haven Christian Services p4
Sunrise Senior Living p1
Trinity Hospice p4
Wesley Enhanced Living p3
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‘Aging in Community’ A Hit in Boston
Beacon Hill Village Helps Elders Stay in Their Own Homes
Email Editor
Back in the late 1990s, a group of
friends and neighbors living in the Beacon Hill area of Boston were very
leery of what they perceived to be their options as they approached
retirement — all of which, essentially, meant moving out of their homes.
And that seemed totally unacceptable. "Other than that, we had no other
thought in our heads." says Susan McWhinney-Morse, one of the founders of
Beacon Hill Village, its past president, and currently co-chairman
— a rather unique organization that supports elderly people who choose to
stay in their own homes in the neighborhood in which they’ve lived forever
or at least for a significant period of time.
"The group concluded that what they needed to stay
in their homes was right here," says Steve Roop, president. "All the
things that they cared about — their neighbors, their friends, the
emotional association with their home, business relationships that they
had built up over the years, and so on." They also realized that all the
services they were concerned about could be relatively easily arranged —
services ranging from finding people to help move furniture or hang
pictures to home care services if they became frail or suffered a serious
illness.
"Why should there be a point – and no one can
really define it – when suddenly we become old and are expected to pick up
and change our lives," McWhinney-Morse wonders. "At any other time of
life, you just move from one phase to the next. I really resent the
concept that, at 65, you’re old because social security says so. Or if you
break your hip, you’re old. No, you simply need a new hip. Most of the
time when you need something, it’s a short-term problem or relatively easy
to obtain if you just have someone who can help you obtain it."
Relatively quickly, the group decided not to own
any real estate, as the mission, of course, was to keep people in their
homes. They finally settled on a not-for-profit membership organization,
with an annual fee that includes a number of services and programs — both
free and paid.
So Beacon Hill Village was born in February 2001
and has turned out to be a phenomenal approach to simply making life
easier for people in the neighborhood.
Services rendered
Beacon Hill Village is a creative example of the
burgeoning "aging in community" model. "We have three components to what
we offer," says Judy Willett, executive director. "We offer concierge
services, referrals, and geriatric care management; assistance in living
services, such as home care; and community-building programs and
activities. Providing those three components all together is what makes us
so unique and why this whole image and concept has become quite a movement
across the United States and beyond. In its simplicity, this model is what
90 percent of elderly people say they want – which is to stay in their own
homes."
The free services that members receive include,
for example, transportation from a doctor’s office following a medical
procedure and thrice-weekly shopping trips. The driver will provide
assistance getting into the vehicle and, if the member wishes, help with
the shopping and carry the purchases into the home. "It’s a very important
service for elderly people," says Roop, "and it’s also a way to keep track
of a subset of our members. If someone reliably shops every week but
suddenly doesn’t schedule a next trip, we can call to make sure everything
is okay. After all, our major concern beyond keeping our members in their
homes is their well-being."
For the paid services, Beacon Hill Village has a
very extensive Rolodex of vetted providers. Some services are provided on
a matched basis — e.g., chores, maintenance, repairs. Other services —
e.g., athletic clubs — are discounted. When services are rendered to a
member, the staff follows up to make sure it was satisfactory. If not,
Beacon Hill Village drops the vendor.
"We’re continuously auditing our programs and
services to ensure that the basic membership package always offers things
that are of value to members," says Roop. "At the same time, we’re not
trying to ignore services such as Meals On Wheels. In fact, we try to work
with those kinds of services as much as possible.
"This is a way of helping people keep their living
circumstances under some kind of control," he continues, "whether they’re
basic necessities or small things such as watering the plants if they’re
sick, helping to pay the bills, or just visiting. These services may seem
very homely, but they’re absolutely critical to a person’s well-being."
Volunteers are absolutely essential to the
operation of the organization, but the core of the idea really does depend
on a paid staff, according to Roop. And most of Beacon Hill Village’s paid
staff are trained social workers.
"There are certain services that people simply are
not willing to disclose to neighbors," says Roop, "or maybe they need a
professional intervention and are more open to talking with a trained
professional — someone who has heard it all before and is bound by
professional ethics to keep the information confidential."
Activities, too
The literature on the relationship between people
who are adequately stimulated and their survival is unmistakable,
according to Roop. "People who have more to do live longer, happier, and
healthier lives," he says. "Our founders understood that right from the
beginning."
So along with twice-weekly exercise classes,
members can sign up for an array of activities such as museum visits, art
and architecture tours throughout New England, informal gatherings over
lunch, even a singles group. Some activities require a fee. "Many of our
members have affiliations or are trustees of important cultural
institutions in Boston," says Roop, "so they’re able to help us arrange
special trips, backstage visits, or specially docented tours of major
exhibits."
One staff person works three days a week solely on
attending to the needs of the program committee, whose job is to come up
with a long list of activities each month.
Workable elsewhere?
The grass-roots aspect of this type of
organization is crucial, but the basic principle — older people defining
for themselves what they need and want to keep them happy in their homes —
can probably work in any neighborhood.
"Our village resembles our community," says
McWhinney-Morse. "It has in it all the things that we love. If you live in
the country and get together a group of people with the same ideas and
same vision, their village will look like what they love. It won’t look
like our city village. Transportation would be a much larger component
than in the city, the activities would be different, and the concept of
community might take on different aspects. But it’s really universal," she
adds. "It’s really just common sense."
In response to continuous inquiries from people
wishing to start a similar village in their own communities, Beacon Hill
Village published a manual, "The Village Concept: A Founder’s Manual"
(available for purchase online at www.bhvillage.org) and, with MIT AgeLab
and Massachusetts General Hospital, co-hosted a conference in early May
called: The Building Blocks: How to Make Your Neighborhood Into a Village.
"We had 250 attendees from all over the country," says Willett. "They
included consumers interested in or in the midst of developing their own
village, not-for-profit organizations, municipalities, CCRCs, home care
providers, and a few nursing homes."
CCRCs have many reasons why they might partner
with this type of village or develop one for themselves, according to
Willett. For a CCRC with a wait list, the village helps people stay in
their homes for a longer term. It provides another revenue stream, and it
includes another group of people who might use the CCRCs health and/or
recreation facilities through a partnership agreement.
Beacon Hill Village has built connections to many
community resources and philanthropic organizations and has formed
strategic partnerships with three organizations that, from the beginning,
believed strongly in the group’s experimental vision.
Massachusetts General Hospital’s Senior Healthcare
Practice, which is at the foot of Beacon Hill, considers the alliance
community outreach. Rogerson Communities provides moderate- and low-income
housing for the elderly in Boston, including two facilities on Beacon
Hill, and offered the group a neighborhood office. And HouseWorks, which
supplies home health care aides, gives members a 10 percent discount on
services.
McWhinney-Morse sees a "huge, wonderful challenge"
for creating different models if, for instance, a nearby retirement
community said to residents of a locality, "Form a village, and we will
provide any of our services that you need and offer our facilities in any
way that we can." A member of the village might need a short-term stay or
the village itself might needed administrative or consulting services. "It
could be a very workable partnership," she says. |
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