Boost Your Census: Solutions for Financially Challenging Times

Recorded November 12, 2008

Order the CD or transcript today for a new SeniorCare Investor audio conference that will provide solutions and strategies for improving seniors housing occupancy levels in these financially challenging times.

This educational offering has been approved for 1 clock hour by the National Association of Boards of Examiners of Long Term Care Administrators (NAB).

With average occupancy rates declining steadily since the beginning of 2008, and rate discounting on the rise, find out how you can buck the trend and increase your census by 200 to 300 basis points or more without rent discounts. Our brand new audio conference will provide useful information on supplemental funding, sales and marketing, and the practical application of these solutions to increase your occupancy at market rates.

Here’s just some of what you’ll learn during this in-depth, 90-minute audio conference:

What tools are available to help residents and their families to increase their liquidity?
Where can seniors seek financial relief?
What marketing and sales tools will help boost census?
How do some providers maintain 98% occupancy levels in this market?
Plus, a chance to ask the experts your own questions on occupancy rates.

...and much more!

Featured Speakers:

Chris Orestis, president of Life Care Funding Group, is a thirteen-year veteran of both the insurance and long-term care industries. His career began with senior positions on a number of political campaigns before working in 1993 and 1994 for both the White House and the Senate Majority Leader on Capitol Hill. He spent the next several years representing the health and life insurance industry as vice president and senior vice president respectively for the Health Insurance Association of America (HIAA) and the American Council of Life Insurers (ACLI). In 1999, HIAA awarded him the Robert R. Neal Medal for distinction and service to the industry. Now a principal with Life Care Funding Group, Chris is an acknowledged expert on insurance and long-term care issues. He is a frequent speaker and a featured columnist and contributing editor to a number of industry publications.

Timothy Buchanan is the owner and CEO of Legend Senior Living, LLC. Legend owns and operates retirement and assisted living residences in Kansas, Oklahoma, and Florida. Buchanan served as Chairman and CEO of Sterling House Corporation from 1991 to 1997 after co-founding the company in Wichita, KS in 1991. Sterling House, a national provider of housing and services to seniors, completed a successful IPO in 1995 and by 1997 owned and operated in excess of 100 Senior and Assisted Living Facilities across the nation. In 1997 Sterling House Corporation merged with Alterra Healthcare. Buchanan subsequently served as President and Vice Chairman of the Board of Alterra Healthcare, operating over 350 assisted living facilities, until his resignation in 1998.

Elias P. Papasavvas, Founder and CEO of Elderlife Financial Services, has focused his career on enhancing access to senior living. He spent over a decade studying the impact of consumer financing in higher education and numerous other service- and product-oriented industries prior to creating a consumer financing program for senior living consumers and for the providers who serve them. Consumer financing has been proven to increase sales and consumer access in just about every industry, and can do the same for senior living. Elias executed a successful pilot which saw individual communities' census increase by 1% to 5% when implemented appropriately. He subsequently launched Elderlife Financial Services to provide convenient financing options for senior living to families in the 48 contiguous states. Before entering the senior living industry, Mr. Papasavvas was a CPA in the Banking and Real Estate Mid-Atlantic Division of Arthur Andersen. He holds a B.S. degree from George Mason University and a Master's of Science in Accounting from the McIntire School of Commerce at the University of Virginia.

Traci Bild, Consultant, Dynamic Performance International, Inc., is one of those rare people who can say she is a consultant, speaker and author, and mean it. Over the past five years, Traci's primary work has been within the Seniors Housing market. Clients include: Summerville Senior Living, Carlton Senior Living, Capital Health Care, Senior Star Living, ACTS Retirement Life Communities, and more. Her clients generate, on average, an additional $2.9 million in added revenue within the first six months of using her system.  Traci works with her clients long-term to aggressively grow their organizations. Other services Dynamic Performance offers are an extensive line of sales tools to drive sales:  Lost Lead Surveys, Customer Satisfaction Interviews, Mystery Shops, and more. Traci has published over 50 articles, and her book, 7 Steps to Successful Selling from Perigee Books, was released nationwide in the spring of 2000. Traci is the winner of two Entrepreneurial Excellence Awards from Working Woman Magazine for both Best Original Product and Most Innovative Business Strategies, and has founded five companies to date.

Stephen M. Monroe, the audio conference moderator, is the Managing Editor and a Partner at Irving Levin Associates, Inc. Established in 1948, Irving Levin Associates is a research and publishing firm that specializes in the seniors housing and health care investment markets, with several newsletters and acquisition reports. Mr. Monroe has been with the company for 20 years and has published more than 50 articles dealing with various aspects of investing in the health care and seniors housing arena. In addition, he is the editor of The SeniorCare Investor, a monthly newsletter, and The Senior Care Acquisition Report, an annual study of acquisition trends in the senior care market. In 2007, he spearheaded the launch of Senior Living Business, a monthly newsletter, and serves as its executive editor. Prior to joining the company, Mr. Monroe was a vice president of investment banking at Kidder, Peabody & Co. in New York City where he completed a variety of public equity, bond and merger and acquisition transactions.

Click here to order your CD or transcript or call 1-800-248-1668.