Seniors Housing Weekly Update - Curing Alzheimer's Disease
April 22, 2014
Curing Alzheimer's Disease
It used to be that the scariest words a parent could tell their children, or their spouse was, “I have cancer.” When I was young, the “C” word was not even mentioned out loud because more often than not, it meant death would be knocking on the door, and you didn’t talk about that in polite company either. But today, many cancers have cures or at least drugs that can prolong life for many years. Now, one of the fastest growing diseases is Alzheimer’s Disease, but there is no cure. While the fastest growing segment in seniors housing is memory care and Alzheimer’s care, especially on the development side of things, we all get too wrapped up in return on investment, what the cap rate should be and the merits of private versus semi-private rooms. But when your 90-year old parent turns to you and says, “I think I have Alzheimer’s Disease,” it really gets personal. So take a moment and support the Walk to End Alzheimer’s, or join Bob Thomas and Senior Star Living’s team, help make a difference and find a cure. That’s what I did today.