Recorded November 10, 2010
Don’t get left out. Early technology adopters are now using social media to communicate with families, baby boomers, caregivers, residents, referral sources, potential donors, employees and even legislators.
ORDER A RECORDING TODAY and take away concrete tips from the expert panel:
Learn how companies use Facebook, Linkedin, Twitter, Digg, Del.icio.us, YouTube, Skype, Flickr, StumbleUpon, ShareIt, blogs, and other online tools to create a strategic advantage.
Discover what’s happening in the world of social media and how companies use online tools to sustain a competitive advantage.
Find out the best practices among the savvy seniors housing providers and suppliers.
PLUS….your chance to ask the leading experts your questions on the acquisition market.
Panel of Experts:
Michael Smith is the Corporate Director of Public Relations for ACTS Retirement-Life Communities. Michael oversees the management of ACTS’ public relations and strategic communications program designed to enhance the company’s awareness and reputation with key external audiences. He is responsible for a variety of communications functions including media relations, corporate publications, special event planning, and crisis management. Michael has extensive experience in media relations and corporate communications in both the private and nonprofit sectors. He is a member of the Public Relations Society of America and the Marketing & Public Relations Society of Senior Housing and Service Professionals.
Shannon Ingram serves as Senior Director of Marketing for Silverado Senior Living headquartered in San Juan Capistrano, California. She is happy to be blending her marketing expertise with her passion for caregiving. Silverado operates 20 memory care communities in California, Texas, Utah, and Arizona. The company also offers home care, care management, and hospice care, through its 13 Silverado at Home and Silverado Hospice offices.
Shannon is a graduate of the University of California, Irvine. She has extensive experience in Marketing and Public Relations. Her book, The Heart Way – A Journey From Corporate to Care, is the story of her enlightening experience of leaving a thriving corporate career to become a caregiver. An accomplished speaker and presenter on a variety of topics related to handling stress in the corporate world, caregiving, marketing communications and social media, Shannon currently conducts workshops nationally and is a well-known keynote speaker.
Beverly W. Macy is a top speaker, author, and educator on Social Media for Executives. She is the Managing Partner of Y&M Partners LLC, a strategic advisory firm in Beverly Hills, CA., and CEO of Gravity Summit Events and Consulting. Gravity Summit’s mission is to educate, inform, and empower the business community with social media and real-time marketing tools. Beverly spent a number of years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Executive Marketing Courses, including Social Media and Global Branding at UCLA Extension, and lectures in Healthcare Marketing at USC. She received the 2010 Distinguished Instructor Award from Cathy Sandeen, Dean of the UCLA Extension in May 2010.
Andrea Marboe, Communications Manager with Ecumen. For more than 25 years, Andrea McDonald Marboe has provided planning, communication and facilitation expertise for health care corporations, county and city criminal justice systems and health and human service departments, non-profit agencies, and community-based organizations. Quality of life issues have always been the focus of her work. Andrea joined Ecumen last year after a decade as an independent communications, facilitation and project management consultant. Previous to consulting, she directed a violence prevention initiative in St. Paul, after serving in various marketing and communications roles with non-profits and major health care systems in the Twin Cities. Andrea has served as board chair of United Family Medicine, and on the boards of the West 7th Community Center, Uppertown Preservation League, and Saint Mark Lutheran Church, (all in St. Paul, Minn.).
Stephen M. Monroe is a respected and often quoted industry leader. He is the managing editor and partner at Irving Levin Associates, Inc., a research and publishing firm founded in 1948. The firm specializes in the seniors housing and health care investment markets and delivers timely market intelligence to subscribers through financial newsletters, acquisition reports and databases. Mr. Monroe is the editor of The SeniorCare Investor, the leading industry newsletter, and The Senior Care Acquisition Report, an often quoted annual study of acquisition trends in the senior care market, and executive editor of Senior Living Business. These publications have won numerous industry awards.
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Social Media 101
Recorded November 10, 2010
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