Recorded May 19, 2011

The Great Recession may be over, but the housing market has not seen much improvement, and in some areas, it is looking like there will be a double-dip in housing values. There has been a great deal written about the relationship between the local housing market and occupancy rates in the seniors housing market—whether independent living, assisted living or CCRCs. Don’t be complacent. Blaming the housing market is an excuse that just won’t cut it for long… 
If you want to increase your cash flow and you think you should be at 100% occupancy but don’t know where to begin, this online conference is for you. There are reasons why the community in the next town is at 100% occupancy while your property is stuck at 85%, or maybe lower.  

ORDER TODAY and get the answers to these questions and much more from our panel of leading industry experts—without ever having to leave your desk:

Why should you strive for 100% occupancy?

What are some successful strategies to achieve full occupancy?

How can you help a resident’s family move in without selling their house?

How can a resident afford that entrance fee for the CCRC of their choice before they sell their house?

Why is your sales staff is not closing those sales and learn how to fix it.

PLUS….your chance to ask the leading experts your questions on boosting seniors housing occupancy.

Panel of Experts:

Traci Bild is the leading sales expert within the seniors housing industry.  Her firm, Bild & Company, partner with organizations to grow occupancy, revenue, and investor return for CCRC, Independent and Assisted Living, Memory Care, and SNF.  Traci is the author of 7 Steps to Successful Selling and Zero Lost Revenue Days and has been featured in USA Today, The Wall Street Journal, Newsweek, Fox News and other media outlets for her expertise in seniors housing sales. 

Elias P. Papasavvas, Founder and CEO of Elderlife Financial Services, has focused his career on enhancing access to senior living. He spent over a decade studying the impact of consumer financing in higher education and numerous other service- and product-oriented industries prior to creating a consumer financing program for senior living consumers and for the providers who serve them. Consumer financing has been proven to increase sales and consumer access in just about every industry, and can do the same for senior living. Elias executed a successful pilot which saw individual communities’ census increase by 1% to 5% when implemented appropriately. He subsequently launched Elderlife Financial Services to provide convenient financing options for senior living to families in the 48 contiguous states. Before entering the senior living industry, Mr. Papasavvas was a CPA in the Banking and Real Estate Mid-Atlantic Division of Arthur Andersen. He holds a B.S. degree from George Mason University and a Master’s of Science in Accounting from the McIntire School of Commerce at the University of Virginia.
James T. Glynn,  Principal of GlynnDevins Marketing, is a co-founder and principal of GlynnDevins, a full-service advertising, marketing and communications firm started in 1987 and specializing in occupancy solutions for senior living communities nationwide. With a strong operational and consultative background, as well as a highly strategic and forward-thinking approach to business challenges, Jim forms a solid partnership with each client-community. He dedicates himself and the resources of GlynnDevins to meeting their occupancy goals and maximizing their revenues, whether they’re in the development, operational, expansion or redevelopment stage of service. Jim serves as an adjunct faculty member for CLAS (Coalition for Leadership in Aging Services), and has been a guest speaker at both The Erikson School and the Assisted Living Federation of America conference.
Jena Owens, Vice President of Sales & Marketing at Merrill Gardens, brings fifteen years’ experience in the senior care and housing industry to her role as Vice President of Sales and Marketing at Merrill Gardens.  Her background includes a broad range of expertise in all aspects of sales, marketing, advertising and brand identity. Owens is responsible for the leasing activities at all 56 Merrill Gardens communities in ten states.  She oversees the regional marketing team and provides leadership in growing and maintaining the overall portfolio occupancy rate. Owens also oversees the pre-leasing and opening efforts for new developments. Owens was a Regional Marketing Director for Merrill Gardens from 2001 to 2006.  She left the company to join the Era Living Executive Team for five years before returning to Merrill Gardens in her current role at the beginning of 2011. Merrill Gardens is known as one of the top owner/operators of independent and assisted living retirement communities in the country.

Stephen M. Monroe is a respected and often quoted industry leader. He is the managing editor and partner at Irving Levin Associates, Inc., a research and publishing firm founded in 1948. The firm specializes in the seniors housing and health care investment markets and delivers timely market intelligence to subscribers through financial newsletters, acquisition reports and databases. Mr. Monroe is the editor of The SeniorCare Investor, the leading industry newsletter, and The Senior Care Acquisition Report, an often quoted annual study of acquisition trends in the senior care market, and executive editor of Senior Living Business. These publications have won numerous industry awards.

Order below or call 1-800-248-1668.

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Rejecting Complacency: The Best Kept Secrets for Achieving Optimum Occupancy and Cash Flow  

Recorded May 19, 2011 

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Recording and transcript of 5/19 online conference for $297 (includes recording and transcript)

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