Chief Operating Officer, Senior Living, Virtis Real Estate Capital
As Chief Operating Officer for Pathway Senior Living and with over 20 years of experience in seniors’ housing, Aaron is currently responsible for identification of key development, acquisition and management opportunities, the formulation and implementation of a corporate strategic growth plan, and oversight of the company’s brand strategy. Prior to joining Pathway, Aaron operated his own marketing and management consulting firm for six years with clients throughout the country benefiting from his experiences. Aaron had previously held community- and corporate-based positions with national providers such as Marriott Senior Living Services, Sunrise Senior Living, Classic Residence by Hyatt and Fountains Retirement Communities. A Certified Marketing Professional, Aaron is also chair of the Marketing Roundtable for the Assisted Living Federation of America and serves as judge for the annual Mature Media Awards given by the Mature Market Resource Center. He sits on the boards of Lincoln Healthcare Events’ Senior Care 100 and the National Investment Center’s NICMAP. Aaron is often a featured speaker at industry conferences and events on topics ranging from marketing and operations to development and strategic management. Aaron completed his MBA from The George Washington University and holds dual undergraduate degrees in management and communications from Virginia Wesleyan College.