1407lmccrackenSenior Vice President, Senior Living Finance Research & Development, Ziegler

Lisa McCracken joined the senior living team at Ziegler in July 2013. As a senior vice president of senior living research and development, her primary focus is concentrated on conducting market research and trend analyses for educative purposes in the form of presentation modules, newsletters, and research publications. In addition to providing support to several senior living bankers, she also facilitates the Ziegler CFO Hotline℠, an electronic interchange of information among CFOs of senior living providers, and coordinates regional educational workshops for senior living professionals, part of the Ziegler CFO Workshop Series℠.

Prior to joining Ziegler, Lisa most recently served as president of Holleran, a national senior living research and consulting firm. Her tenure with Holleran lasted more than 13 years, where she also previously served as managing partner and vice president of research. Lisa’s expertise is in conducting research in the not-for-profit senior living sector, writing white papers and articles on various industry topics, and presenting research findings to providers and experts in the field. She is a seasoned lecturer, facilitator and researcher.

Lisa has served on various state, regional and national workgroups such as the LeadingAge Engaging Consumers Cabinet, the Quality First Task Force and the LeadingeAge (then AAHSA) Education & Planning Committee. Outside of senior living she has extensive experience in the healthcare and public health sectors with community health improvement, community benefit and planning activities.