Stephen M. Monroe, Executive Editor
 Fax: 203-846-8300



Norwalk, CT – May 24, 2010 – Senior Living Business, the leading business-to-business publication covering financial news and growth strategies for providers and suppliers in the not-for-profit sector, was awarded the 2010 Silver Award for Best Single Issue by the American Society of Healthcare Publication Editors (ASHPE). Senior Living Business also has formed a national Editorial Advisory Board of the following leading national experts in the seniors housing and finance industry:

John J. Durso, Esq. is a Partner and leads the Senior Services Health Care Practice Group at the Ungaretti & Harris law firm in Chicago, Illinois. John Durso has dedicated his legal career to serving every type of organization serving seniors, including, but not limited to, nursing homes, assisted living facilities, independent senior housing, CCRCs, and every type of community-based senior services. Mr. Durso represents other health-care providers, hospitals, physician groups, pharmacies, religious organizations, churches, and other not-for-profit organizations in virtually every area of legal practice. Mr. Durso also serves as a volunteer director of many not-for-profit health-care providers and is on the board of directors of various educational institutions. John Durso is a frequent lecturer on legal issues and has also testified before congressional committees on issues affecting seniors.  John Durso has received the following peer review honors: America’s Leading Lawyers for Business (2009); The Best Lawyers in America (2005-2010); Illinois Super Lawyer – Healthcare (2005-2010). He graduated Magna Cum Laude from Loyola University School of Law.

Dan Gray, President of Continuum Development Services (CDS) located in Signal Mountain, Tennessee, began a consulting practice in 1988 to provide senior services organizations with operational auditing, direct management services, and development of community-based services. Since establishing CDS in 2002, Dan Gray has worked with more than 100 providers across the country and is currently a licensed administrator in Tennessee. Prior to beginning his own firm, Mr. Gray was vice president of Elder Services for Alexian Brothers Health System and CEO of Alexian Village of Tennessee. In addition, Mr. Gray developed PACE programs in Chattanooga and St. Louis and a Life Care at Home program (virtual retirement community) in Chattanooga. Mr. Gray has served on the boards of the American Association of Homes & Services for the Aging, the National PACE Association, and the Catholic Health Association. Mr. Gray earned a bachelor of science in psychology from Bryan College in Dayton, Tennessee, a master of science in long-term care administration from North Texas State University, and a master’s level certificate in gerontology from the University of Southern California.
Marvin Mashner, President and CEO of ACTS Retirement-Life Communities, is a CPA with more than 35 years of financial and managerial experience in both private and not-for-profit health-care organizations. Prior to joining ACTS, Mr. Mashner served as CEO of an acute-care hospital for 10 years and held numerous financial positions for an organization that owned and managed 40 hospitals nationwide. Mr. Mashner currently serves on the Board of Directors of CARF-CCAC, was selected as a delegate to the 2005 White House Conference on Aging, and has served on various state and national health-care boards and committees. Mr. Mashner received a bachelor-of-science degree and an MBA from Pennsylvania State University.

Jim Moore, President and Senior Managing Director of Moore Diversified Services, Inc., located in Fort Worth, Texas, is a consultant, author, and recognized national expert in senior housing and health care with more than 45 years of industry experience. Jim Moore has personally conducted more than 2,000 senior housing and health-care consulting engagements in more than 750 markets in 49 states, as well as international consulting engagements around the world. Mr. Moore has authored hundreds of industry technical papers, trade journal articles, and newspaper columns, as well as several books on seniors housing. Mr. Moore’s latest book, Independent Living, Congregate Care and CCRCs, was released in 2009. Jim Moore holds a Bachelor of Science degree in industrial technology from Northeastern University and an MBA in marketing and finance from Texas Christian University.

T. Brian Pollard, Co-founder and Senior Managing Director of Lancaster Pollard located in Columbus, Ohio and its affiliated companies, has spent more than 20 years providing financial guidance and capital funding to health-care and affordable housing providers nationwide. Brian Pollard serves as President/CEO of Lancaster Pollard Mortgage Company, one of the nations leading HUD/FHA multifamily lenders, and as Senior Managing Director of Lancaster Pollard & Co., a leading securities broker/dealer and investment banking firm created to provide bond underwriting and financial advisory services to the health-care sector. In 2006, Brian Pollard won an Ernst & Young Entrepreneur of the Year award; in 2010, Mr. Pollard’s firm was awarded a Better Business Bureau Torch award for marketplace ethics. Mr. Pollard received his bachelor’s degree in finance from the University of Kentucky.

David C. Turner, President and CEO of Masonic Health System of Massachusetts (MHS), has guided MHS through significant growth and expansion since joining the organization in 1999. Mr. Turner has extensive experience in nursing home and elderly care administration in both Massachusetts and Connecticut and has received numerous awards for his leadership and expertise. Mr. Turner serves on the boards of Harrington Memorial Hospital, Masonic Communities and Services Association and other Masonic-affiliated organizations. David Turner received a bachelor’s degree in economics from Connecticut College and an MBA with concentration in health-care management from Boston University.

Paul F. Steinhoff Jr., Vice Chairman and CEO at Greystone Communities located in Irving, Texas, is a certified public accountant with more than 35 years of experience in senior living. At Greystone, Mr. Steinhoff is responsible for overseeing the operation of the company and for formulating strategies and solutions to help its clients establish competitive advantages. Mr. Steinhoff has been with the organization since 1984. Prior to joining Greystone, Paul Steinhoff was a partner at Touche Ross & Co. (now Deloitte & Touche).

Senior Living Business is a business-to-business newsletter that provides relevant financial news and actionable growth strategies for providers and suppliers operating specifically in the not-for-profit side of the senior living industry. Each issue features in-depth coverage of senior living issues and trends, along with best practices and first-hand experiences from leaders in the seniors housing industry.  Senior Living Business  is published by Irving Levin Associates, Inc., Established in 1948, Irving Levin Associates, Inc is headquartered in Norwalk, Connecticut  and is the leading publisher of newsletters, reports and online data on mergers and acquisitions in the seniors housing and health care industry. Please visit or call 1-800-248-1668 for additional information.

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