Stephen M. Monroe, Editor
 Fax: 203-846-8300

NORWALK, CT – May 1, 2013 – Senior Living Business Interactive will be hosting an important webcast to address how investing in marketing and public relations can help your company on Thursday, May 16, 2013. Too often, marketing is seen as an expense rather than an investment. With the difficulty and complexity of senior living sales growing, now is the time to make the proper investment in marketing.

The moderator of the webcast is Rebecca Neth Townsend, Senior Vice President, Ziegler. Rebecca will pose topical questions including: How can you sharpen your sales and marketing program? What are the easy steps to enhance the skill sets of your sales and marketing team? How can effective public relations help you meet your marketing goals? What can you learn from “lost prospects”?

Our hand-selected panel of experts will address these issues and answer any pressing questions the audience chooses to submit. Our experts include: Mary Jane Fitts, Vice President, Greystone Communities; James Glynn, Principal, GlynnDevins Marketing; Jim Moore, President, Moore Diversified Services; and Michael Smith, Corporate Director of Public Relations, ACTS Retirement-Life Communities.

The publisher of Senior Living Business Interactive, Eleanor Meredith, invites you to take part in this can’t-miss webcast. Given the right tools and resources, marketing teams, working in concert with business objectives, can produce maximum impact, boost occupancy and improve cash flow. Our expert panelists will share their advice on marketing and public relations.

This webcast, hosted by Senior Living Business Interactive, is expected to generate a stimulating discussion. If you’re interested in boosting occupancy and improving cash flow, then you won’t want to miss this webcast, entitled “Buzzworthy: Investing in Marketing and PR” on Thursday, May 16 at 1:00 pm ET. Please visit or call 800-248-1668 for more information about this interactive webcast.
Founded in 1948, Irving Levin Associates, Inc. is the leading publisher of newsletters, reports and online data on mergers and acquisitions data in the seniors housing and health care industry.

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